SolveUI
Senior-led · FCA Consumer Duty mapped · 5-week delivery
Your launch is close.
The research never happened.
It wasn't negligence. Delivery took priority. Now you have a regulated workflow going live and no independent evidence that real users understand it.
That's exactly what this is for.
A scoping call is 30 minutes with the senior lead. You'll know within the call what's possible for your timeline.
You're probably here because
One of these is true.
Most teams we work with recognise at least two.
The research was always on the plan. It got deprioritised when delivery pressure hit. Now launch is weeks away and the gap is visible.
Your compliance or legal team wants evidence that users understood the workflow before sign-off. Internal testing doesn't satisfy that.
You don't have the internal resource to run this properly right now. The team is at capacity. Something has to give and it's not the launch date.
You've shipped something similar before and absorbed the complaint afterwards. This time you'd rather not.
The uncomfortable truth
"We tested it internally and it performed well" is no longer sufficient evidence under FCA Consumer Duty.
The burden has shifted. Firms must not demonstrate good outcomes, not good intentions. That means independent, external evidence from real users who have never seen your product before. Not a QA pass. Not an internal review.
What we do
We are the research function your team doesn't have time to run right now. Senior-led, regulated-sector specific, and designed to produce documentation your compliance team can actually rely on.
We need 48 hours of your time across five weeks.
We handle everything else.
01
Kick-off and scope lock
A structured working session within 48 hours of contract signature. Scope confirmed in writing before anything begins. No ambiguity, no scope creep.
02
Fresh user recruitment - from day one
Participants matched to your actual customer profile. Never from your existing user base. Recruitment runs in parallel with discussion guide development so the timeline is protected from the start.
03
Live moderated sessions
Every session conducted live by the senior lead. We observe what real users misread, where they hesitate, and what they agree to without understanding. Nothing inferred from click data alone.
04
Two reports. One follow-up. Booked at kick-off.
A detailed report for your project team. A separate executive report for compliance, legal, and stakeholders. The follow-up session is scheduled on day one, not arranged at the end when diaries are full.
05
Regulatory mapping of every finding
Findings mapped to your specific obligations. Consumer Duty, financial promotions rules, the relevant framework for your product. The output uses compliance language.
Three levels of assurance
Fixed fees. No hidden recruitment costs. No surprise extensions.
Most requested
Launch Assurance Review
£21,500
Fixed fee · all-inclusive · 5-week delivery
For regulated workflows where user understanding, perception, or friction creates compliance or reputational risk before launch. One workflow. Fully assessed. Fully documented.
What's included
5-10 freshly recruited users matched to your customer profile
Live moderated sessions conducted by the senior lead
Regulatory mapping of all findings to your specific obligations
Detailed report for your project team with prioritised recommendations
Executive report for compliance, legal and senior stakeholders
Follow-up session (booked at kick-off)
Typically used for: new feature releases, consent and disclosure flows, payment journeys, regulated onboarding
50% on contract signature to initiate recruitment.
50% on delivery of draft reports. No net-60 invoicing
Launch Assurance: High Risk
£45,000
Fixed fee · all-inclusive · 8-week delivery
For workflows where misunderstanding creates direct regulatory, financial, or operational consequences. Where findings need to withstand scrutiny from a regulator, not just your internal team.
Everything in the review, plus
10-15 participants across standard and vulnerability matched cohorts
Specialist recruitment through community organisations and debt advice networks
Ethical safeguarding protocols throughout recruitment and sessions
Consumer Duty outcome testing mapped to FCA's four vulnerability driver categories
Risk register with severity ratings across all the findings
Remediation prioritisation in both reports
Typically used for: onboarding and verification, claims and applications, financial decision points, products under active regulatory scrutiny.
50% on contract signature to initiate recruitment.
50% on delivery of draft reports. No net-60 invoicing
Enterprise Launch Assurance
Scoped to your release
For complex journeys across multiple workflows, user groups, or jurisdictions.
When failure carries board-level consequences. Designed from the ground up around your specific release. The workflows, the regulatory environment, the stakeholders who need to be satisfied.
Includes
Multiple workflows or end-to-end journey assessment
Multiple user groups including vulnerability-matched and edge-case cohorts
Multi-jurisdiction regulatory mapping where applicable
Compliance and legal-ready documentation throughout
Ongoing advisory available post-assessment
Used by: enterprise regulated products, public sector services, multi-jurisdiction launches, high-visibility releases.
50% on contract signature to initiate recruitment.
50% on delivery of draft reports. No net-60 invoicing
On recruitment across all tiers:
Every participant is freshly recruited - never from your existing user base. This isn't a premium option. It's what makes the findings credible to a regulator, a compliance director, or a board. Existing users have learned to navigate your product. Fresh users show you what a new user actually experiences.
The cost of not doing this
A single regulatory compliant investigation typically costs more in internal time, legal review, and remediation that the full cost of this review - before any fine, redress or reputational consequence. This review costs less than the cheapest complaint outcome. And it happens before launch, not after.
£15k - £50k
Typical cost of a single regulatory complaint investigation, be fore fines or redress.
~50%
UK adults displaying one or more FCA vulnerability indicators at any given time.
July 2023
FCA Consumer Duty in force. Firms must now evidence good outcomes, not good intentions.
48 hrs
You time commitment across the full five weeks.
We handle the rest.
Questions we always get
Especially from teams under delivery pressure.
Is it too late? Our launch is in four weeks.
Possibly not but a scoping call will tell you within 30 minutes. The five-week timeline is engineered, not padded. Recruitment starts on day one, in parallel with everything else. If your timeline is genuinely shorter, we'll tell you honestly what's achievable and what isn't, rather than take your money for something that can't be done properly.
What if findings come back and we don't have time to act on them?
This is the right question to ask before you commission the review, and the report is specifically designed for this situation. Every finding is severity-rated: what must be fixed before launch, what can be phased into the next release, and what should be documented as a known and accepted risk. You make the call with the full information - not in the middle of a complaint investigation six months later.
We have a UX team. Isn't this something they should be doing?
Your UX team is optimised to help you build a better product - which is exactly what they should be doing. This is different.
A finding from your team cannot serve as independent evidence of consumer outcomes. Under Consumer Duty, independence isn't a preference, it's what makes the documentation defensible in a regulatory review. This review exists for the moment internal work needs external validation, and for the regulatory mapping that sits outside most UX teams' remit.
Will this actually be useful or is it a box-ticking exercise?
That depends on what you do with it. The report is designed to be used. Severity-rated findings, two formats for two different audiences, and follow-up session so the output doesn't sit in a shared drive. Whether findings result in changes is your team's decision. What we can guarantee is that nothing is softened to make it more comfortable. The value of independent review is that it tells you what you need to hear, not what you'd prefer to.
Who actually runs the sessions? The senior lead or a junior researcher?
The senior lead runs every moderated session.
That's non-negotiable - it's what the sessions require. Recruitment logistics and session coordination involve support, which is standard for any research engagement. The person in the room with your users, asking the questions and reading what's happening, is the same person who maps the findings to your regulatory obligations and writes the report.
If your launch is in the next 4-6 weeks and the research hasn't happened, this is the call to have now.
We take limited number of engagements each quarter to protect the senior involvement that makes the work credible. If your timeline is relevant, it's worth finding out quickly whether we can accommodate it.
No sales process. The scoping call is 30 minutes with the senior lead not an account manager. You'll know by the end of the call what's possible for your release.
SolveUI is a trading name of Ellimac Design Limited.
Elimac Design Limited registered in England and Wales, Company No. 09984713.
Registered office: International House, 64 Nile Street, London, N1 7SR.
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