B2C Fintech Founders

Find the revenue leaks in your app

Data-backed process to identify where users hesitate, leave or lose trust and how to fix it.

Delivered in 8 hours · No long-term commitment required

We have improved trust and engagement for 20+ regulated products.

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35% more daily active users after working with our team

Scottish Land Registry

what we do

Cut the risk of losing revenue as you scale

We work with seed and series A fintech founders without an in-house UX team, who need clarity on what's costing them revenue now.

Promise 1

Show investors data, not opinions

You'll be able to clearly explain what's causing users to leave, what's being fixed, and why. All with confidence grounded in evidence, not opinion.

Promise 2

Clear, impact driving changes to improve trust

Every recommendations is based on data and industry standard, so you know why you're acting and what impact to expect.

Promise 3

Clear, shareable action plan focus on your goals

No long reports to decode. You'll receive concise, action-ready insights you can share directly with investors or your team.

The tranformation

Revenue Risk Snapshot

A focused review of one critical journey, delivered within 8 working hours.

What this gives you:

  • Clear visibility into where your critical journey is losing momentum or trust.

  • A grounded interpretation of your existing data - beyond surface-level metrics.

  • Exposure of user experience and trust risks that compound as you scale.

  • A concise, ranked view of the 5 risks with the biggest revenue impact.

  • A short alignment call to ensure nothing import is missed or misinterpreted.

£1,200

Delivered in 8 hours · No long-term commitment required

To run this, I'll need access to:

  • Product analytics (e.g. GA, Clarity)

  • A brief walkthrough of the journey

  • Any existing assumptions or concerns

Results we've delivered

Evidence from similar regulated services

SolveUI uses 10 years experience designing complex, regulated services to help our clients cut risk as they scale. Our approach consistently uncovers issues that reduce risk, improve flow completion, and reduce costly support load.

User engagement increased

40%+

Support requests

cut

-80%

Projects

completed

>30

Regulated public service

Simplified workflows → 80% fewer support requests

Users overwhelmed by dense information provided by the organisation, struggled to complete key tasks. A common pattern in high-stakes journeys where situational variations change the users options.


By simplifying and clarifying steps, monthly support requests dropped from 
~1,000 to ~200, lowering operational burden and improving user confidence.

Scottish Land Registry

Redesigned key flows → 35% increase in regular usage

A critical map-based workflow supported 60% of professional tasks.

Redesigning it made the experience easier to complete, leading to 35% more users returning daily within weeks, improving engagement and reducing early churn.

Highly regulated international service

Redesigned a key feature → engagement up 40%

Users were overwhelmed by the amount of information and nuances involved in categorising a product for international shipping. Drop-off was significant.

By aligning a product categorisation flow with real user expectations, drop-off dropped from ~45% to ~5%, driving a 40% increase in engagement on a core tool.

contact us

Ready to cut risk and increase revenue?

We work with series A fintech founders who move fast. If you are scaling fast and don't want to take revenue risks with you, you're in the right place.

Delivered in 8 hours · No long-term commitment required

Our guarantee

If you don't leave with 5 clear, evidence-backed priorities that materially change what you'd fix next, we continue at no cost until you do.

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