B2C Fintech Founders
Stop guessing why users leave!
High drop-offs, frustrated users, and wasted ad spend?
We find the problem and solve it fast.
All companies get stuck.
There are new Fintech apps appearing everyday.
It gives users options when yours isn't quite right or just too frustrating to use. When those users drop off, businesses feel it fast.
symptom 1
Your revenue isn't strong enough to cope with the loss.
Every user lost is wasted ad spend and onboarding costs. When the number of users who leave is higher than those who stay, you are on a slippery slope to failure. Like a bucket with a massive hole, cutting the churn of users becomes essential to your survival.
symptom 2
Building a loyal customer base is an uphill climb.
People talk. We all know it. Word of mouth and feedback are the lifeblood of app companies today. When users leave they also take their influence with them. That influence is free advertising that no company can afford to lose. It increases the cost to get new users and the effort you have to put in.
symptom 3
You lose your competitive edge.
With a growing number of competitors, no FinTech founder has the luxury of losing their edge. The more users who continue to chose your app over others, signals to their peers that your app is better in some way. Can you really afford to lose that?
symptom 4
Your investors begin to doubt you.
Churn is an indicator of product-market fit. If you are unable to shift those numbers in your favour, you are signalling to investors that trouble is on the horizon. Losing investors often spells the end for app founders.
All companies get stuck.
There are new Fintech apps appearing everyday.
It gives users options when yours isn't quite right or just too frustrating to use. When those users drop off, businesses feel it fast.
symptom 1
Your revenue isn't strong enough to cope with the loss.
Every user lost is wasted ad spend and onboarding costs. When the number of users who leave is higher than those who stay, you are on a slippery slope to failure. Like a bucket with a massive hole, cutting the churn of users becomes essential to your survival.
symptom 2
Building a loyal customer base is an uphill climb.
People talk. We all know it. Word of mouth and feedback are the lifeblood of app companies today. When users leave they also take their influence with them. That influence is free advertising that no company can afford to lose. It increases the cost to get new users and the effort you have to put in.
symptom 3
You lose your competitive edge.
With a growing number of competitors, no app founder has the luxury of losing their edge. The more users who continue to chose your app over others, signals to their peers that your app is better in some way. Can you really afford to lose that?
symptom 4
Your investors begin to doubt you.
Churn is an indicator of product-market fit. If you are unable to shift those numbers in your favour, you are signalling to investors that trouble is on the horizon. Losing investors often spells the end for app founders.
Fixing user drop-offs shouldn't take months.
Client results
Client 1: Steven
Increased usage by 35%
Users were overwhelmed by too many features and abandoned manual-heavy tasks. We simplified the feature that covered 60% of their task and 35% more users returned to the app for that task.
Problem: Users overwhelmed by too many features and some abandoned app
Action: Simplified core task flow
Result: Majority returned and completed the task
CLient 2: Cheryl
Increased engagement by 40%
Fixed a requested feature that users were abandoning. Drop-off fell from 45% to 5%, increasing engagement by 40%.
Problem: Feature added time and increased drop-off
Action: Improved feature informed by actual users
Result: 40% engagement increase, drop-off down to 5%
Client 3: Tony
Cut support requests by 80%
Support requests had surged to nearly 1,000/month as users struggled to complete tasks. We simplified the workflow and requests dropped to 200/month, an 80% reduction.
Problem: Users couldn’t complete tasks themselves and flooded team with support requests
Action: Simplified workflows and removed friction points
Result: Support requests dropped from 1,000 to 200 per month
Client results
Client 1: Steven
Increased usage by 35%
Users were overwhelmed by too many features and abandoned manual-heavy tasks. We simplified the key 60% and most users returned to the app.
Problem: Users overwhelmed by too many features and some abandoned app
Action: Simplified core task flow
Result: Majority returned and completed the task
CLient 2: Cheryl
Increased engagement by 40%
Fixed a feature users were abandoning. Drop-off fell from 45% to 5%, increasing engagement by 40%.
Problem: Feature added time and increased drop-off
Action: Improved feature informed by actual users
Result: 40% engagement increase, drop-off down to 5%
Client 3: Tony
Cut support requests by 80%
Support requests had surged to nearly 1,000/month as users struggled to complete tasks. We simplified the workflow and requests dropped to 200/month, an 80% reduction.
Problem: Users couldn’t complete tasks themselves and flooded team with support requests
Action: Simplified workflows and removed friction points
Result: Support requests dropped from 1,000 to 200 per month
About Us
Why SolveUI?
SolveUI is a movement for FinTech founders who want to keep more users, cut churn, and build thriving B2C apps.
Backed by 10 years of product and UX experience, we’ve helped teams across many industries uncover the real reasons users leave and fix them fast.
Our work has regularly cut drop-off by up to 40%, boosted engagement, and increased lifetime value for growth-focused founders.
We do this using frameworks, processes and systems that have been tested over the years. All designed to reveal hidden friction and turn more users into long-term customers.
How we work
A decade of industry experience, plus tested frameworks and systems to get you faster results.
1. Understand your users
Share your ideal customers and current processes. We turn that insight into strategies that cut drop-off, boost retention, and grow your user base.
2. Test with real users
We turn customer feedback and data into designs tested with real users, ensuring solutions that actually retain and delight.
3. Delivery and support
We hand over developer-ready designs and stay on to support you, so you can see the impact of every change quickly.
All the support and resources you need to reach your revenue goals.
Fix what stops users
Find where users get stuck and fix it fast to keep more users and cut drop-offs.
Learn from real users
See why people leave and what makes them come back to boost engagement and lifetime value.
Designs that work
Get ready-to-use solutions that show results quickly.
Focus on the right numbers
Know which data really drives growth to make smart decisions faster.
Spot new opportunities
Compare with competitors and find ways to grow your user base.
Better messaging
Use content that attracts users, keeps them engaged, and reduces churn.
All the support and resources you need to reach your revenue goals.
Fix what stops users
Find where users get stuck and fix it fast to keep more users and lower CAC.
Learn from real users
See why people leave and what makes them come back to boost engagement and lifetime value.
Designs that work
Get ready-to-use solutions that show results quickly.
Focus on the right numbers
Know which data really drives growth to make smart decisions faster.
Spot new opportunities
Compare with competitors and find ways to grow your user base.
Better messaging
Use content that attracts users, keeps them engaged, and reduces churn.
Before you make a decision, check how much the churn on your app actually costs your business.
Our guarantee
One time payment
If our fixes don’t cut drop-offs, we keep working free until they do.
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